In recent months, Patrick Drahi’s Teads, which is a part of Altice Group, has been engaging in talks with Tremor regarding a potential combination.
Entrepreneur Patrik Drahi, who has a major stake in BT Group and also owns Teads, has expressed a keen interest in combining Teads, an advertising technology company, with a London-listed rival, Tremor International.
Even though banking sources have stated that Tremor has attracted several expressions of interest in recent months, it is still unclear what was discussed in the meetings.
Amazon, Disney, and Twitter—now known as X—have been clients for Tremor to provide digital advertising solutions. At the moment, Tremor is not involved in a formal sale procedure.
Due to the recent technology downturn, the company’s shares have halved in the last 12 months.
Despite Tremor’s acquisition of Amobee last year for $230 million, which has been fully integrated, collapse has occurred.
As per an industry banker, the merger of Teads and Tremor would result in a combination of profits between $300 million and $1 billion.
The boss of News UK, publisher of the Times and The Sun, is among the few directors to decide the fate of Tremor’s future.
On Monday, the shares of Tremor were trending at around 159.2p, with a market value of the company of roughly £225 million.
Teads failed to respond to a series of email inquiries, while Tremor refrained from commenting.
- Published By Team Timeswire