Booths has considered going back to fully staffed tills as it maintains its “warm northern welcome” to its customers. It is also referred to as the “Waitrose of the North.” The chain will retain only two self-checkouts in its stores.
Booths admit that having staffed tills improves customer interaction as they get feedback and have a better customer experience.
The company stated in an interview, “We believe colleagues serving customers delivers a better customer experience.”
The two northerly branches in Keswick and Windermere will retain their self-checkouts as they can get very busy, according to the company.
The supermarket chain has 28 stores spread across Cheshire, Cumbria, Lancashire, and Yorkshire. It is believed to be the first supermarket to use self-service checkouts.
Booths, the high-end supermarket, was founded in 1847 with the philosophy to “sell the best goods available in attractive stores, staffed with first-class assistants.”
The spokesperson for Booths said, “Delighting customers with our warm northern welcome is part of our DNA, and we continue to invest in our people to ensure we remain true to that ethos.”
A survey by The Grocer in July revealed that there was a record decline in footfalls in the stores due to the decrease in self-checkout options and lengthy lines at the staffed checkouts.
- Published By Team Timeswire